According to TomiAhonen Consulting 21, SMS text messaging
reached 80 billion dollars worth of revenues world wide out of mobile phone simple SMS text messaging in 2007, as was also reported by the moderators of 'Communities Dominate Brands' and also verified by the ITU stats. Its clear this year we will pass the 100 billion dollar mark wich in fact surpasses the total world wide revenue for box office movie ticket sales, music sales, and video gaming sales combined. The official counts from Informa and ITU will come, but the current figures and continuing strong growth trends make this number certain.
The U.S. is Learning the Value of SMS
According to M:Metrics News M:Metrics found that as of 2006 monthly use of text message short codes in response to ads was as high as 29.1 percent of mobile subscribers. The firm, which released the first definitive metrics for mobile advertising, found that a sizable percentage of mobile subscribers are responding to short codes placed in advertisements or in other media, with Spain topping the list at 29.1 percent, followed by the UK at 18.5 percent, France at 10.1 percent, the United States at 7 percent and Germany at 3.4 percent. The US numbers are low because we're not yet widely using the technology.
Considering the number of businesses using e-mail advertising only seeing response rates of .00001% today; this is incredible news. As the US is recognising the value of this medium we follow the trend to perfect the responsible text message marketing techniques aiming to cement a relationship with our customers in a way that increases our customer retention ratios along with our sales.
Start Using Text Marketing
If you are interested in using short message technology (SMS) visit the Home Page of our Mobile Marketing Division or SMS Pricing Page to see how affordable SMS can be for large or small businesses. This technology is very quickly proving itself to be cheaper than telemarketing and e-mailing with much higher response rates.